CONTENT CREATION Tactics for SOCIAL MEDIA
You must have heard of social media presence and its importance for your ultimate brand’s growth. In this post, we highlight key steps that will show you HOW you could make your social media presence count.
“There is a difference in just being there vs BEIGN VISIBLE.”
Having a social account that talks about your business isn’t enough. You need to have an audience too! Whether you are a solopreneur or a multi-employee manufacturer, these strategies are for you:
✦ Know Your Audience
✦ Have a Complete Profile
✦ Do Not Spam Your Customers
✦ Increase Your Reach + Choose the Right Influencers
✦ Never Obsess Over Numbers
✦ Share Thoughtfully
KNOW YOUR AUDIENCE
Your audience is the key to unlocking your business success. The first and the most important strategy is to know your audience. Know what they expect from you! Start by developing a learning attitude. Learn from each response you get over your posts. Remember, social media presence allows you to build a direct bond with your customers. Story Q&As, polls, and doing live sessions with your audience provide you with detailed data analytics that can help you better understand your audience and create a stronger connection. Once you know what your spectators demand from you, create content that resonates with their desires!
2. HAVE A COMPLETE PROFILE
What makes your brand special? Why should someone find your page/ id better than others? Why choose you? Well, simply because you make things EASIER for your customers. Let’s admit it, most of us are either just lazy or too busy to click on a link or visit a page just to view the product details! If you create posts that contain all the information about the product, especially its price and specifications, then that makes it easier for the customer to buy it.
3. DO NOT SPAM YOUR CUSTOMERS
Did you ever face a situation where your feed was full of posts from a single account? If not, let me tell you that it gets super annoying! Remember, posting and tweeting should be done moderately. You are not supposed to spam your followers with your posts.
Remember to focus on one or two platforms at a time. Choose a platform that has an engaged audience looking for your products like yours and promote there. Instagram, Facebook, Pinterest, and Tik Tok provide limitless opportunities for business growth for a diversity of companies. Know where to market yours.
4. INCREASE YOUR REACH, CHOOSE THE RIGHT INFLUENCERS
Here are two ways to gain a wider audience. Number one is to use the right hashtags on your posts. This is a great and completely FREE way of raising awareness about your brand. Hashtags allow more people to find your business and products. Secondly, contact influencers for PR. The right bloggers and influencers have vast audiences. Exposing your products to their audience will also help you gain new customers. Just make sure to pick the right influencers! The right influencer should have real following, an engaged audience, and most importantly content that aligns with your messaging.
5. NEVER OBSESS OVER NUMBERS
A journey to success is always a long one that requires loads of effort and patience. Many brands would buy fake followers for their accounts. Here’s the fact: Half of their audience doesn’t even exist so was the effort worth it? This is why you are advised to concentrate on your small loyal family of customers. In the end, your focus should be on “Quality over Quantity”!
So, Where Do Most Small Businesses Go Wrong?
According to Rhett Rowe, President of Capital for Merchants:
“Small businesses fail when they try to beat big companies at their own game.”
All of your big competitors have widely expanded resources. Their content is being created by one of the top marketing agencies. Small business owners do not have the money, time, or energy to compete with these brands. Especially when they are already at their growing stages. Their main focus should lie on raising awareness regarding their products through engaging posts and building a community of loyal customers.
6. SHARE THOUGHTFULLY
Social media is a direct bridge to communicate with your customers. But at the same time, small mistakes can ruin your representation. What you post straight up represents who you and/or your business are! Make sure not to make any compromises on the quality of your products and your content. This is where post and story templates come in handy.
Templates are a small investment in your success. Templates bring quality, and quality is all that matters for your brand’s growth!
In fact, social media templates can save your time and effort, while providing you with branded content. At Out of Reach we value our customers' comfort. This is why we offer a bundle of templates in each deal. The times of restraining over and over again each time you wish to create a new post are gone! Now marketers invest in templates to save time and effort.
Time to get started! Choose your favourite bundle at The Out of Reach SHOP.
✦ SHOP TEMPLATES
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Thanks for stopping by, and see you in the next post!
⟢ THE OUT OF REACH TEAM